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Barratt Homes new website

Agency: twentysix London

Client: Barratt Homes

Britain’s best-known house builder Barratt Developments PLC has launched a new customer-focussed website that aims to offer visitors - whether first time buyers or seasoned investors - greater functionality and improved usability.

Created by twentysix, users can now save their favourite properties to a ‘My Barratt’ interactive shopping tool so they can share details with family and friends on the home they are looking to buy.

It includes advanced search features that allow them to drill down to information on over 450 developments nationwide.

The company’s marketing teams at each development can also keep visitors informed of the current buying opportunities, by uploading site plans, floor plans, virtual tours, availability and latest pricing details.

Head of digital for Barratt Developments PLC, Sam Moore, said, “We have an unrivalled track record of consistent growth over recent years and have built and sold around 300,000 homes.

“We want to tell that story publicly and online is an excellent way to let us talk to our audience of homebuyers.”

Business development and corporate director of twentysix London, Ian Anderson, added, “Barratt has an enviable brand reputation, having won every major industry award in recent years.

“We have aimed to capture online its impressive history, commitment to innovation, continuous product development and highest standards of design, construction, quality and customer service in a way that will engage its target market."

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