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British Airways new ‘High Life Shop!’ website

Agency: Reactive

Client: British Airways

British Airways’ premier gift portal highlifeshop.com has been relaunched to make it even more user friendly.

Created by web agency Reactive in partnership with customer publishers Cedar Communications it’s been re-developed to coincide with the re-design of the magazine in September.
 
Cedar will be primarily responsible for the content on the website whilst Reactive will look after the functionality, back office and fulfilment responsibilities.
 
The new website allows users to read the editorial content in the magazine as well as offering exclusive products online such as BA Collectibles and Concorde memorabilia.

A ‘gift search’ tool helps shoppers choose their gifts by offering a selection of products depending on what they are looking for.  
 
Editor, High Life Shop!, Nikki Dodds, said: “I am delighted with this re-launch. It represents a ‘new dawn’ in how publishing agencies might work in the future where a single agency has delivered on a combined brief for a client.

“Packed with great new features and products that can’t be brought on the High Street it will allow our customers to buy and read all the best bits that High Life Shop! has to offer while still on the ground.”

AJR
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