CBS Outdoor is offering a single advertiser the chance to completely own all fourteen Routemaster Buses in London for the first time, enabling them to have a permanent brand presence in central London.
CBS Outdoor’s The London Commuter research found that 91% of Londoners regard the red Bus as one of London’s most iconic images – second only to Big Ben.
Recent research has further proven the effectiveness of Bus advertising as 86% of consumers are able to remember ads seen on Buses and 61% of consumers admit
Director of International Sales, Darren McKay, said, "The Routemaster Buses represent a fantastic opportunity for a single advertiser to own the remaining Routemaster buses in central London.
"Universally loved by Londoners and tourists alike, the iconic Routemasters are one of the most enduring sights of London. Being permanently seen in central London is high on the wish list of many UK and global advertisers and this package will provide a unique opportunity for a brand to captivate consumers on the move.”