Client: BBC Radio 5 Live
BBC Radio 5 Live has launched a new advertising campaign to dramatise what makes the station so special - its ability to take you to where the action is, as it happens
Created by RKCR/Y&R, it’s is the first work from the agency since its appointment by the BBC earlier this year and marks a significant shift in the brand’s creative direction.
Three different scenarios have been created to demonstrate the breadth of coverage offered with an emphasis on live sport, news and entertainment.
The campaign launches on TV with two 40 second, one 20 second and two 15 second trails.
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