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LG Xmas campaign

Agency: Syzygy

Client: LG

Global manufacturer of digital electronics and mobile phones, LG, has launched an online Christmas promotion for consumers to win new handsets: the Pink Shine and Viewty models.

The campaign will run on for six weeks and two MPU banners have been created and built by Syzygy, in a deal brokered by Unique Digital.

They promote a free draw to win the latest LG phones on a simple landing page whre entrants must register allowing LG to collect ‘data capture’.

Syzygy’s Creative Director, Scott Bedford, said,  “We’ve managed to answer a data capture brief whilst playfully highlighting a features of the camera phones, with the “Carousel” and “Blur” banners which highlight the crystal clear 5MP camera phones rotating clockwise or anti-clockwise at the direction of the computer’s mouse, and the Image Stabiliser features respectively.”

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