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ADVERTISING CAMPAIGNS

Orange ‘Unlimited’ Interactive TV

Agency: Weapon7

Client: Orange

This new interactive TV work from Weapon7 promoting all aspects of Orange’s product portfolio has been used to compliment the latest ad for the brand from Fallon.

Steven Hess, Managing Partner of Weapon7, said, “To demonstrate Orange’s unlimited calls and text packages, we wanted to show all the good things that Orange do for the customers.

“Interactive TV is a medium where we can surprise and delight our viewers. Surprise, because they pressed the red button for the offer of a free SIM only to find there is much, much more on offer. Delight because viewers can spend time in a magical world between the worlds of the TV ad and the website.

He added, “ Once in our magical world viewers have the chance to find out more about unlimited tariffs, phones and all the good things that Orange do. Good things like the chance to attend a film premiere, entry to a concert of users choice, the chance to go to the BAFTAs as well as free phones.”

Here’s a top secret UtalkMarketing tip for viewers. Press the red and yellow button to discover how to win a free unlimited contract for a year.

AJR
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