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Flora Original ‘Seeds’

Agency: BBH

Client: Flora

When is being seedy good? When it’s a Flora campaign of course.

The spread has launched a new campaign to remind consumers who have switched to butter that Flora is made from a blend of heart healthy omega 3 & 6 seed oils and is naturally better for them than the dairy alternative.

Bartle Bogle Hegarty have created a stop frame animation film in a 3D environment for the TV ad which will be supported by a press ad, set to run in the UK this year.

It shows a man, made of seeds, flexing his muscles to demonstrate the health benefits of Flora’s seed-based spread. The man’s heart, made of seeds (of course), is then seen pulsating before he dives into a sea of seeds that then splashes into a tub of Flora Original spread.

Although every single frame was generated in 3D, the overall look is one of retro stop-frame animation. Media is planned and booked by Mindshare.

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