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ASDA ‘Reggie the Reindeer’ POS

Agency: gratterpalm

Client: ASDA

ASDA has launched a new in-store Christmas POS campaign.

The seasonal POS and decoration concepts have been created by gratterpalm and feature a new Reggie the Reindeer.

The campaign aims to enhance the magical experience of shopping and reaffirm ASDA’s position 'There's no place like ASDA this Christmas'. 

Innovative decorations give the store a festive feel, while Reggie the Reindeer brings to life ASDA's fun personality.

Events POS Manager at Asda, Steph Hughes, said, “We pride ourselves on our seasonal offerings and work hard to deliver unique products.  To complement this gratterpalm has created a campaign that will work across all mediums, primarily POS.

"Reggie is a lovable character - just right for mums and kids.”

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