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ADVERTISING CAMPAIGNS

Gaydar.co.uk ‘Sex Factor’

Agency: In-House

Client: Gaydar.co.uk
 
 
QSoft Consulting is launching an integrated international marketing, advertising and promotional campaign around its Gaydar portfolio of leading personals sites.

The campaign combines online, print and mobile with grass roots community activity and centres on Gaydar.co.uk’s annual ‘Sex Factor’ competition.

The print campaign will appear in gay magazine titles across key territories including the UK, Spain, Italy, Australia, South Africa, the Netherlands and France.

An international digital campaign will roll out across all Gaydar URLS and GaydarNation.com portals, supported by an international HTML email campaign.

Airtime promos and spots will also run via QSoft’s digital radio station GaydarRadio.com as well as bluetooth activity via Profile, Gaydar’s new London entertainment venue.
 
‘Sex Factor’ is Gaydar’s annual hunt to find the man users think has the most Sex Factor. Voting is open to more than 4.1 million users and subscribers online via gaydar.co.uk and associated international URLs.

Sex Factor relaunches on November 15 with a new lead sponsor, RejuviGen, the stem cell based regenerative medicine company and with an array of prizes, plus special instant win opportunities for people who vote.
 
The campaign, which was created and planned in-house by Trevor Martin (Sales and Marketing Director) and Mark Mangla (Creative Director).

Mr Martin said,  “The campaign engages at different touch points within our member base via our portfolio of products including Gaydar.co.uk, GaydarMobile, GaydarRadio, GaydarNation.com and at grass roots through social environments such as our new entertainment venue, Profile.”

“Sex Factor 2008 will be accessible via Gaydar.co.uk and GaydarMobile with seamless integration into mobile including the instant win functionality – everyday 20 prizes will be instantly awarded to those who vote either online and via mobile.”

AJR
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