Agency: Robertson Darby Advertising
Client: Ian Macleod Distillers
Ian Macleod Distillers have launched a new five figure advertising campaign for its Six Isles Island Blended Malt Scotch Whisky.
Developed by Robertson Darby Advertising, the new campaign, titled ‘Six Island Malts in one glass’ has been created to reinforce The Six Isles unique position as the only blended malt scotch whisky in the world that combines whiskies from all six of the whisky producing Scottish islands.
The campaign debuted in the current issue of Whisky Magazine and will be rolled out in a number of consumer titles in both the UK and across Europe.
Director of Marketing for Ian Macleod Distillers, Iain Weir, said, “The new campaign is really about simplifying our message to consumers. The focus is on the quality content of the product and reinforcing The Six Isles USP as the only blended malt that has whiskies from all six whisky producing islands”.
Blended Malt whisky international sales continue to grow. Last month, the Scotch Whisky Association announced that the total export volume of scotch by the end of 2007 was expected to be up by 17% on 2006, the equivalent of an extra 71 million bottles.
Iain Weir continued, “Blended Malts are also a great way of introducing a younger audience to the whisky sector.
“Innovative newer brands such as The Six Isles and Monkey Shoulder do not have any of the traditional constraints of their single malt counterparts.”