Carlsberg UK have launched a new website to offer an improved online experience for consumers as part of a £13m media spend to support the Carlsberg brands during 2007.
carlsberg.co.uk showcases the entire Carlsberg product range, including the new super premium Jacobsen range and Carlsberg Edge.
It also leverages the unique sponsorship properties Carlsberg holds including the ‘Official Beer’ of the England football team, the ‘Official Beer’ of UEFA EURO TM 2008 and Official Beer of Wembley Stadium.
Visitors to the site are invited to enter a wide range of exclusive Carlsberg competitions, including the chance to win England match tickets or a ‘money can’t buy opportunity’ to watch the England squad train in advance of the final qualifier.
The website integrates with the highly successful Carlsberg above the line campaigns including the recent Karaoke advert featuring Bryan Ferry, with exclusive behind the scenes content. The site also gives visitors the opportunity to discover more about the award winning "World According to Carlsberg" advertising campaign which started in 2001.
Carlsberg’s commitment to responsible drinking is also detailed on the site, and includes links to The Portman Group and the Drink aware Trust websites.
Carlsberg Marketing Director, Darran Brittan said: "The internet is becoming an increasingly important place for people to find information and communicate with each other and with the world at large.
“Carlsberg prides itself on both the quality of our products and the experience we bring to the consumer so it makes sense that if people are drinking (probably) the best lager in the world, they should see the brand at (probably) the best internet site in the world as well."
The site will be updated on a regular basis with information regarding Carlsberg news, promotions, events, career opportunities and awards.