Agency: Universal McCann
Client: The Telegraph
Universal McCann has brokered a Remembrance Day radio and TV campaign for the Telegraph to promote ‘The First World War in Colour’ DVD series giveaway which kicks off Friday, November 9.
The radio advertorial campaign on Classic FM and the Jazz will evoke powerful war imagery and includes readings from war poems against a soundtrack of Vaughn Williams, Enigma.
Narrated by Kenneth Brannagh, World War 1 in Colour uses the latest computer technology to bring readers the First World War in full vivid colour.
For the first time on DVD the series tells the story of the First World War as it was seen by those who fought it.
Alistair Burton at Universal McCann said: "The Telegraph DVD showcases previously unseen footage that brings to life incredible scenes from the First World War with amazing colour images.”