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ADVERTISING CAMPAIGNS

Helen Bamber Foundation ‘Lost in F**king Translation’

Agency: Quiet Storm

Client: Helen Bamber Foundation

Human rights organisation, The Helen Bamber Foundation has launched a new hard-hitting campaign launch a new campaign to highlight the issue of sex trafficking.

The foundation, which is chaired by Oscar winning actress Emma Thompson, is committed to providing services to survivors of gross human rights violations.

Cases range from those who have been affected by terrorist attacks to victims fleeing state-sponsored persecution in other Countries who are now seeking asylum and refuge.

The new viral and cinema campaign from Quiet Storm which features Emma Thompson and aims to highlight the cruelty of women who are illegally trafficked into the UK to work as sex slaves.

The idea for ‘Lost in F**king Translation’ is based on the fact that 10 years ago 1 in 4 prostitutes in London was foreign. Now it’s the other way round.

The work shows how these foreign women are not allowed to integrate and therefore are unable to develop into society but instead suffer by only being able to communicate what they hear during their entrapment.

Neal Coyler, creative at Quiet Storm said, “This campaign is to generate awareness about sex trafficking in the UK and the horrendous exploitation of these women. We have to do something about this now to stop this terrible trade.”

Recently Quiet Storm, in conjunction with the Foundation, participated in The Journey. An imaginative art installation at Trafalgar Square followed the journey of trafficked women into the UK. Each installation was designed by leading creative talent such as Turner prize winner Anish Kapoor and Quiet Storm Founder Trevor Robinson.

 

 

 

AJR
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