Agency: TBWA\ London
Client: Green Thing
Typical. It’s like waiting for a bus. You wait ages for a penis viral and then two come along at once! First Vauxhall Corsa’s ‘Red’ and now this.
TBWA\LONDON and Feel Films’ latest viral is the second installment in the Green Thing campaign since its launch at the beginning of October
The not for profit Green Thing community aims to make it easy and more enjoyable to be a bit greener, through monthly suggestions of Green Things to do.
With the aim of encouraging people to turn off their lights early this month, the latest work shows just one of the ways that people can have some fun in the dark.
‘Cock-Rock’ is set to an original recording by Justin Hawkins (ex-The Darkness and delivers the message: "Turn your lights off. Turn someone else on. Do the Green Thing this month".
Green Thing is looking to reach people via internet at dothegreenthing.com and to use word of mouth to communicate their message.
They will launch one viral a month for a year with content created from a community of writers, musicians, designers, directors and artists; as well as some of London’s best creative agencies