Lynx has launched a one-off tactical press ad to mark Guy Fawkes Night.
Running only for one day (November 5) is aims to show that the body spray can cause fireworks in the bedroom.
Created by Richard McGrann and Andy Clough at BBH, the media planner is Mindshare.
Lynx Account Director at BBH, Richard Lawson, said, "Lynx has a tradition of great tactical ads. In order for the brand to stay fresh and relevant to young guys, we know we need to keep that tradition going.
“This is the first of many new tactical ads that we hope to run for Lynx over the next 12 months."