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Orange 'Unlimited Text'

Agency: Fallon

Client: Orange (Rachel Macbeth, Head of Advertising and Design and Natasha Payne, Advertising Manager)

Orange has launched  a new campaign to highlight it’s unlimited offerings on pay as you go and pay monthly mobile plans.

The £6 million ‘Good things should never end’ campaign will run for 12 weeks over TV, outdoor, online, press and in all 343 Orange retail stores across the country.

The creative route of ‘never-ending rainbow’ execution was created by Fallon London and will be integrated in all campaign executions.

The web page,, has been created by digital agency Poke with ‘never ending’ web content including weird interactive oddities, mini-games, downloads, giveaways, toys and mobile goodies.

The campaign also features an innovative digital interactive TV ad that invites viewers into an Orange ‘world’ where they can find out about lots of exciting Orange offers and competitions including BAFTA and Mobile Act tickets, handset giveaways and a secret competition to win a paid for phone contract for 12-months.

Director of Brand Marketing Orange UK, Justin Billinglsey, said, “The belief that ‘good things should never end’ is a simple but powerful one and our new campaign brings this to life in a creative and engaging way.

“Orange brings people closer together, and with our unlimited offers you get that little extra freedom to contact who you want, when you want.”


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