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WHSmith new Christmas Catalogue

Agency: Loewy

Client: WHSmith

Loewy has designed and produced a 100-page Christmas catalogue for WHSmith – more than double the size of last year’s book.
 
The catalogue is a key seasonal sales tool for the high street retailer. This year’s edition features more than 1,200 gift ideas, including books, CDs, toys, decorations and other gifts. There is £30 worth of money-off vouchers included.
 
It will be available as a pick-up from the chain’s 544 outlets nationwide from the second week of November. The catalogue will also be available at 20 WHSmith Travel stores.
 
The catalogue is designed to drive customers to order goods via the stores, WHSmith.co.uk, or by phone – orders are delivered free to stores for pick-up or, for a small charge, direct to customers’ homes.
 
Loewy played a major role in all aspects of the project, from concept development and photography to reproduction. For the first time, a special team was created on a short term basis specifically to manage the project.

Instore Marketing Manager (Books & News), WHSmith, Nicola Horne, said, "The success of last year’s guide has resulted in us creating an even bigger catalogue this year.”

MD of Loewy’s publishing team, Peter McCreary, added, “The catalogue aims to deliver a traditional but inspirational tone that visually highlights the breadth of product range, while also acknowledging the importance of a value-driven approach in order to reinforce the brand as a destination for best price and exclusive deals.

“It incorporates elements from the in-store point of sale and advertising creatives, which are used with bold visual impact to demonstrate and highlight the catalogue’s strong offers.”

AJR
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