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Total seasonal giveaway promotion

Agency: Euro RSCG KLP

Client: Total

London based integrated marketing communications agency Euro RSCG KLP has been tasked by Total  to implement a car wash promotion in the weeks running up to Christmas.

Every day from 7 November until Christmas, Total is giving away £500 in Marks & Spencer’s vouchers to its car wash customers.
Applicants may use a text-to-win or online option to enter the promotion, with no purchase necessary.

One customer is set to win the vouchers each day, across all of its 650 car wash sites.

KLP associate director Louise Cork said, “By aligning with such an aspirational brand as Marks & Spencer’s this campaign should create real interest among our consumer base.”


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