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Agency: CMW Interactive

Client: - Littlewoods' Shop Direct Group

CMW Interactive has delivered the perfect solution for lads who want a Christmas present they can wear down the pub and not get laughed at with its 'Real Men Get What They Want' campaign for online sports retail brand, sport-e.

The repackage of Xmas gift items for the Littlewoods' Shop Direct Group brand's site, which targets a Soccer AM demographic, delivers gift ideas from its clothing and gadget range to solve the headache of shopping for men, women, kids and 'boys who love toys'.

Each of the targeted ranges is promoted on site with the same punchy graphics and straightforward language as the rest of the site and features simple functionality.

An email campaign urging blokes to tell friends and relatives to visit the site and pick up the ideal gift will land in in-boxes across the country in mid November.

Kerry Scotney, of sport-e, said, "The way the clothing is categorized makes Christmas shopping pretty painless for men who hate to shop and for anyone who needs to buy for the awkward to please 'real man'.

“The product range is absolutely spot-on and we think it will hit home with our target audience."

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