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ADVERTISING CAMPAIGNS

Littlewoods Direct ‘Santa’

Agency: WCRS

Client: Littlewoods Direct

The girls are back.

Love ‘em or hate ‘em, Littlewoods Direct is hoping the popularity of style advisors Trinny and Susannah will boost sales in a new Christmas ad.

Christmas! We know. This launches on October 31!

In the latest advert from the online retailer the duo steal Santa’s sleigh and attempt to get away with his presents – all products from the brands available from Littlewoods Direct.

Despite being caught red handed they still have time to offer fashion advice to Santa himself in the midst of all the madness.  Lumps of coal in their stockings this year then.

Senior 3D Supervisor at Finish Post Production, Mark Gregory, said, “The sledge featured in the commercial was built as a full-size model and was shot on top of a trolley in camera, which was then painted out in Flame.

"As the sledge had to take off and crash around the set, we created and animated one in 3D for several shots.  Trinny and Susannah were shot on chairs on set and then composited into the 3D sleigh. The elves and Santa were shot as plates, as was the snow."

He adds,  "Flames and additional snow were composited in Flame. The set was extended upwards and a roof created to give us the interior of the ice palace.”

AJR
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