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ADVERTISING CAMPAIGNS

Kinder Bueno ‘A Little Bit of What You Fancy’

Agency: Candi

Client: Kinder Bueno

Former Hollyoaks favourite Jodi Albert is fronting a new digital campaign for Kinder Bueno as the confectionary brand launches its new website alittlebitofwhatyoufancy.com.

Best known for her role as Debbie Dean in C4’s sexy soap, Jodi will be offering visitors to the website her top tips on a range of subjects including how to pamper oneself, preparing for the party season and glamming up, as well as ideas for a relaxing break when the revelry gets too much!

Jodi will also present a series of podcasts packed full of tips and advice.

Jodi will be joined by online TV presenter Layla Anna Lee who, in a series of online videos, will be hitting the streets in search of fellow Bueno girls.

Catching up with them as they go about their daily business – shopping, eating lunch, having their hair done – Layla will be there with microphone and video camera in hand to ask them just what they fancy a little bit of.

The site offers Bueno girls the chance to see which category they fit in (be it a Vivacious Vixen or a Duvet Diva), by answering a series of fun questions.

It also allows users to upload pictures and download badges for their own blogs and websites. Add to that competitions, fun stats and surveys, and visitors will keep returning for a little bit of what they fancy. 

AJR
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