By Ruth Jacob
Trick or treat, it's the time of year again, where the costumes and candy come out. Here we take a look at how stores are stocking and promoting their products towards Halloween and decide if their use of visual display is a treat for the eyes or a just a weak trick on customers.
The Somerfield Halloween collection, titled 'Frightzone' was frightfully limited in a local store around Old Street, in comparison to other supermarkets and stores. The small collection was placed in a corner in the store, included brooms, pitchforks, buckets and gory tricks, such as severed fingers.
Although the store had limited ranges of Halloween related products, their homepage included a large link, dedicated to Halloween, which can be seen clearly on their homepage and relates to Halloween treats, special offers and even Halloween inspired recipes.
With their Halloween related slogan 'No tricks just great offers', the supermarket chain can be seen to be using different methods of marketing to interact with their customers.
The card store used their window display to showcase some interesting features, including pumpkin faces, bats and horror masks. Also costume accessories such as hats and small sweet buckets can be seen in the window display.
The window display also used cobweb props to add to the eerie atmosphere that is part of Halloween. Their website contained more general information relating to special events.
A small reminder of key dates could be seen to the left on their home page with the Halloween date stated, but no promotional links could be seen on the homepage.
Woolworths had a wide selection of products in relation to Halloween. Displayed over several rows, their products included costumes for both boys and girls, a wide variety of masks and accessories as well as Halloween sweets.
The use of promoting both costumes and accessories as well as sweets means that the company are able to promote their products, not only to children but also to adults and parents who may give out sweets to ‘trick or treaters’. The store also stocked costumes for adults, so their target audience has become widened to reach adults and older customers.
The Woolworths website contains a small link to the right side of the homepage titled 'Fright Night' which is related to the Halloween theme and involved the chance of winning a Halloween related prize.