Client: Virgin Trains
This clever piece of viral marketing caught our eye this week.
Disguised as a 'news' story the report focuses on how global warming is affecting the mating habits of Britain’s flora and fauna.
Featuring a colourful cast frolicking in the New Forest, it’s an hilarious piece of work.
The clue that this is from Virgin Trains is in the final line of the ‘report’: “Many here are suggesting that a switcher to greener domestic travel such as trains could be the answer.”