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ADVERTISING CAMPAIGNS

Virgin Trains 'Sex Party'

Agency: Glue

Client: Virgin Trains

This clever piece of viral marketing caught our eye this week.

Disguised as a 'news' story the report focuses on how global warming is affecting the mating habits of Britain’s flora and fauna.

Featuring a colourful cast frolicking in the New Forest, it’s an hilarious piece of work.

The clue that this is from Virgin Trains is in the final line of the ‘report’: “Many here are suggesting that a switcher to greener domestic travel such as trains could be the answer.”

 

AJR
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