An Australian advertising company that specialises in oversized outdoor banners has unveiled its first site in the UK.
Amity Media banners cover unsightly scaffolding in prominent city centre areas with giant eye-catching advertising creative.
The Bristol site gives brands the opportunity to dominate a largely commercial and traffic dominated area in the central transport hub in this key British cities.
It will impact on commuters and travellers using the city’s busiest train station, Temple Meads as well as traffic coming into and out of the city from the A4, traditionally the major route connecting the West of England to London.
Over 53,000 vehicles and 17,000 rail passengers see the site each day.
Amity Media takes a holistic approach to their work, fully researching the features of the surrounding area. From measuring traffic flows to taking into account the location of traffic lights - many aspects of the site are delved into before placing it on the market.
In Australia, Amity Media have previously provided banners for Virgin Blue, Sony Ericsson, United International Pictures, Myer and Telecom NZ.
Director of Amity Media, Ali Ryan, said, "Giant-sized banners demand a giant-sized approach to placement. With the overall quality of outdoor sites improving we aim to provide better quality opportunities for advertisers to engage with potential customers."
He added, "We don't just erect banners to hide scaffolding - we use our extensive experience and resources to be more targeted.
“Every site has dozens of factors that need to be anticipated, measured and surveyed. We're here to do just that - bring in a new wave of large scale outdoor advertising which will maximise impact for advertisers."