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ADVERTISING CAMPAIGNS

The Post Office ‘Scene Setter’

Agency: Mother

Client: The Post Office

The Post Office has launched a new advertising campaign with Joan Collins starring in the opening execution.

Created by Mother, the campaign’s focus and determination is to rise to the commercial and competitive challenges the Post Office faces.

Joan Collins is the first customer to visit a Post Office branch in the new campaign, directed by award winning writer, producer and comedy actor Armando Iannucci, most famous for his co-creation of the comedy character Alan Partridge

The series of commercials are set in a fictional Post Office branch which will welcome some famous faces in the coming months, with customers including Bill Oddie, Westlife and Keith Harris and Orville.

The advertisements aim to build on the success of previous campaigns which have helped the Post Office become a major player in the financial services market and the UK’s number one provider of foreign exchange services.

Post Office marketing director Gary Hockey-Morley said, “The TV advertisements will form the backbone of a major new marketing campaign highlighting the uniqueness of our service and the broad range of competitively priced products on offer at local Post Office branches.

“I am particularly pleased that our people have been involved in the creative process from the very beginning; we have used their valuable input in helping to create a relevant and engaging campaign for our customers.”

AJR
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