easyJet has unveiled a stylish and more formal new self-designed uniform for its cabin crew across Europe.
Over the last 12 years cabin crew and ground staff at easyJet, have always had a very casual look which was purposely designed to inject more fun in to flying and make staff more approachable.
The first uniform in 1995 was a simple combination of black jeans and orange polo shirt, with ‘I’m an easy crew member’ embossed across the back.
Now, as easyJet has grown to become the fourth-largest airline in Europe, carrying over 37 million passengers a year, the airline was keen to update its image to reflect how it had matured as a business.
Not using famous fashion designers means the airline has saved costs while getting real ‘buy-in’ from the people who are to wear the uniforms.
The airline gave its cabin crew the opportunity to be creative and design something that was suitable to their specific needs in a competition. Three entries made it to a short list and cabin crew then voted for their favourite.
The winning design, ‘Formal and Fabulous’, was the combined effort of three cabin crew - AnnMarie Cuffe based at Liverpool ; Joanne Todd and Kurt Wilson both based at Gatwick.
The design is made up of a number of different pieces such as orange or white shirts, jackets or waistcoats so crew can create their own combination to express their own style and personality.
easyJet’s Chief Executive, Andy Harrison, said, “I'm really proud of our cabin crew for managing the entire process of designing, selecting and producing a new uniform - at no extra cost to the previous design.
“If our crew feel confident and professional in their uniform it will help them to deliver the best service to our customers - after all, they see more of our customers than anybody else and best embody easyJet's "low-cost with care and convenience" ethos.”