Agency: Leo Burnett
Client: The Andrea Adams Trust
A not-for-profit organisation dedicated to raising awareness of bullying in the workplace has launched a new online campaign on social networking site, Facebook.
The Ban Bullying at Work campaign (banbullyingatwork.com), part of The Andrea Adams Trust, has worked with Leo Burnett a fresh new web presence has been created with several interactive features that link directly to off-line participation.
Visitors to the site will be encouraged to speak out against bullying in the workplace and submit a virtual balloon message online. On November 7, these balloons will then be released across London in a mass balloon launch.
The Ban Bullying at Work group on Facebook allows members to share advice and support from others.
The campaign is being supported by email marketing to over 3,000 businesses.
Founder and Chief Executive of Ban Bullying at Work, Lyn Witheridge, said, "Last year we had 1 million visits to our site. Such an unprecedented number of people taking part through digital channels made us sit up and take notice.
“We have at our disposal an invaluable tool for communicating with individuals and with businesses to tackle bullying. We have developed a digital strategy, which allows us to interact and expand our network and ultimately raise awareness of the issues surrounding workplace bullying to a new audience.
She added, “All too often and as is the case with cyber-bullying, email, which we call flame mail has been flagged up as easy tool to bully others. However, our mission is to turn this on its head and use these same resources for the benefit of others."
banbullyingatwork.com also features a brand new Speak Out mass participation survey which aims to form the largest survey into attitudes and behaviours surrounding workplace bullying ever undertaken.