Client: Our Say
The campaign body for local and national referendums, Our Say, has launched a new game website where users can get their revenge on Prime Minister, Gordon Brown.
PunishthePM.co.uk makes Gordon Brown live in the real world and feel the true impact of his policies, experiencing the daily trials of the rest of the population.
They include over-crowded tubes, dangerous streets, endless tax bills, the war in Iraq, road toll and the NHS.
The site directs users to a petition to support citizens initiatives.