Agency: Bruce Dunlop and Associates
Jetix UK has launched a marketing campaign to support the channel’s search for the UK’s most skilful child.
The overall creative concept, developed in conjunction with brand agency Brandhouse, will use the theme of ‘mastering skills’ to encourage viewers to send in tapes of themselves performing 60 second skills with the best aired on the channel.
Kids will be invited to upload their tapes via a microsite designed by Prism Entertainment at Jetix.co.uk/skills
An outdoor campaign will hit over 4000 6-sheets nationwide across shopping malls and roadsides breaking on 22 October for two weeks with postcards in over 100 cinemas.
Targeting kids and parents, the campaign, bought by Carat, will employ three creative executions which showcase the mastery within new and favourite shows, Power Rangers Operation Overdrive, Yin Yang Yo and Totally Spies.
A TV campaign produced by Bruce Dunlop and Associates will air on Nickelodeon, Nicktoons, Nick Junior, Cartoon Network, Boomerang and Cartoon Network Too.
The mastery positioning and tagline ‘The Awesomest Stuff on TV’ will be present on all campaign material to drive viewing over the crucial October half term period.
Managing Director, Jetix UK and Nordic Boel Ferguson, said, “This integrated campaign successfully targets both kids and parents through a creative concept that enables our key audience to showcase their strengths and encourage self-confidence.
“We’re excited to be able to offer viewers the opportunity to see themselves on TV with everyday skills that allow them to shine.”