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ADVERTISING CAMPAIGNS

ASDA 'Bordeaux'

Agency: Fallon

Client: ASDA 

James Nesbitt has traded in his acting skills to become a sommelier in the latest advertisement from ASDA.

The latest release showcases Nesbitt’s two day experience travelling to France to visit the Bordeaux ASDA wine vineyards and then working with employees at the Pudsey ASDA store back in England.

A far cry from the big screen, Nesbitt is taken through the paces of picking grapes, wine tasting, gurgling, stoking the fires and then returning to the store to promote the new mini wine bottles directly to ASDA customers.

Nesbitt said, “The past two days has been a real eye opener and it’s been a fantastic experience from start to finish. I particularly enjoyed tasting the wine itself, although I’m still not convinced the blindfold was necessary.”

ASDA’s wine expert Phillippa Carr added, “We were delighted to have James on the team; he took to wine tasting like a true professional. His only disappointment was having to come home.”

James Nesbitt is the latest household name to appear in the successful series of ASDA advertisements which include Victoria Wood in the ASDA bakery, Paul Whitehouse at the Dairy counter, Liza Tarbuck on the checkout and Ian Wright at the fish counter

AJR
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