Agency: APT Marketing and PR
Client: American Museum in Britain
This is the first video viral campaign for a museum in Britain. It's a spoof of the Tony Christie classic, 'Is This The Way To Amarillo?'
'Do you know the way to the American Museum in Britain?' (Big clue - it's in Bath!) was shot and edited by the clever Media Faculty students at the University of Gloucestershire.
It's the brain child of APT Marketing and PR.