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Jockey stage UK’s first vertical catwalk

Agency: Brazen PR

Client: Jockey

The UK’s first Vertical Catwalk has taken place in central London.
Genius! What a great idea. In fact, it’s the very same idea fashion label Esprit had in March this year when they staged a similar stunt in Melbourne, Austraila. Still, if the wheel ain’t broke…

The UK catwalk, which took place at the Victoria and Albert Museum, saw six models dressed in Jockey Underwear ‘walking’ down a 60-foot, 90-degree angle catwalk to celebrate the launch of Jockey’s new range – ‘3D Innovations Seamless’.

The models, secured with a special rope technique, performed a choreographed routine down the facade of the building showing off their best assets.

As well as London shows are to be staged in Stockholm, Hamburg, Berlin, Vienna and Zurich.

 Marketing Manager of Jockey UK, Ruth Stevens, said, “Jockey wanted to come up with an innovative way to launch this new concept in underwear and what better way to show off your pants.

“The V&A is situated on one of the busiest roads leading into the West End and the Jockey models were traffic stoppers.”

AJR
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