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ADVERTISING CAMPAIGNS

Silverjet ‘Very Sivilised’

Agency: Immediate Sales

Client: Silverjet

Silverjet, the British long haul airline offering a private jet-style experience at lower prices than traditional business class, is launching its first ever television advertising campaign to kick off its new brand positioning.

It’s a parody of the iconic BA ‘Face’ advert, which showed thousands of people coming together to collectively form the features of a happy face. The original was first screened in 1989 and went on to be watched by more than 600 million people worldwide.

The new 60-second Silverjet advert showcases the intimacy, personalisation and unique nature of the award-winning airline, which has been widely accredited with revolutionising air travel since its launch earlier this year. 

Silverjet has recreated the ad to demonstrate just how different and civilised its new form of travel is. A face of just four people instead of thousands represents a new and unique way to fly. The ad finishes to the bold claim of: “The world’s most sivilised airline”.

Created by Immediate Sales (part of M&C Saatchi) the advert is a frame for frame remake of the original ‘Face’ advert using the same locations and the same director.

It was shot on location in Los Angeles and Utah and directed by the Oscar and BAFTA winning director Hugh Hudson.

The creative and ‘very sivilised’ end-line will also be used in press and online advertising  to support the TV. that will commence on Sunday and in the coming months. The TV advert will also be aired in America later this year.

Chief Executive Silverjet, Lawrence Hunt, explains: “The reinvention of this advert represents everything that air travel should be and we are proud that we are the world’s most sivilised (civilised) airline.

“Air travel is about offering a seamless, stress free experience at a price people can afford and not about charging over £4,000 for queues, delays and over crowding.

He added, “We wanted to use this advert to show that there is an entirely new option available to air travellers – one that they deserve, can afford and that ensures a thoroughly civilised experience.

“The 21st century traveller is growing more discerning and we wanted to recreate the thrill and magic of air travel as it once was. That’s what we’re trying to get across in this advert.”

AJR
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