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Butcher’s Superior ‘Because I Deserve it’

Agency: Quiet Storm

Client: Butcher’s Pet Care
Butcher’s Pet Care has launched its biggest ever media campaign with a spend £2.3 million.

‘Because I Deserve it’ from Quiet Storm promotes the company’s new range of Super Premium dog food, Butcher’s Superior which will air this autumn. 
To highlight the introduction of premium products and humanisation of the pet food market, three lovable dog characters - Benson, Henry and Ralph - were created to bring Superior to life.

The 30-second TV ad will be seen across the country and is targeted at dog lovers who want to give their favourite family member something special every day.

Head of Marketing at Butcher’s Pet Care, Sarah Alexander, said, “Dogs really are our favourite family member and Quiet Storm’s characterizations of Benson, Henry and Ralph made us laugh!”
Founder and Creative Director of Quiet Storm, Trevor Robinson, added, “We’ve been wanting to work with Butcher’s for several years now and it’s really pleasing for everyone involved that we’re fulfilling that ambition.

“Butcher’s is a brilliant brand operating in a very exciting space. We look forward to getting some fabulous results.”

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