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Marmite 'Paddington Bear'

Agency: DDB

Client: Marmite

After years of eating marmalade sandwiches, Paddington Bear tries Marmite spread for the very first time.

In an exciting collaboration of two iconic British institutions, Paddington Bear is appearing in a new national TV ad from DDB, encouraging the nation to liven up their everyday sandwiches with a squeeze of Marmite.

Marmite brand manager at Unilever UK Foods, Cheryl Calverley, says, “We are really excited to be working with Paddington Bear.

“Both the Marmite brand and Paddington Bear are British institutions and have broad appeal, transcending generations. “

She added, “Both also bring back warm nostalgic childhood memories, what better way to inspire the nation to try something different.”
The squeezy Marmite ad can be seen online at

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