Agency: Telescope Studios
Client: Katz Group
Leading global operator in coaster design and manufacture, the Katz Group has announced the launch of its new look website.
Offering users more information and increased functionality in an easy-to-use layout, the new website will be of particular interest to marketers looking to use coasters as friendly and versatile brand communications tools in their marketing campaign.
The Katz Group, which acquired Huddersfield-based Quarmby in 2001, has invested heavily in the re-vamped website to offer prospects and clients alike an easier online experience.
Boasting a wide variety of new features including the latest news, case study success and the chance to sign up for a newsletter, the website also has a client area that offers customers instant access to their designs wherever they are in the world.
Managing Director, the Katz Group, Garry Hobson, said, “While we have a long history – dating from 1716 – we wanted to make sure our website was brought right up to date to better reflect the sort of company we are now – innovative, creative and customer-focused.
“We pride ourselves on offering state of the art creative design from our production studio so a great looking website was important to us. We also wanted a functional website that enables us to share information better.
He added, “For example the results of our comprehensive consumer research which reveals that 74 per cent of consumers respond positively to coasters as a non-intrusive communications medium.”
High added value coasters which incorporate innovative promotion techniques offer marketers the opportunity to capitalise on a previously under-valued ambient medium.
Coasters provide brand owners with the flexibility to communicate directly with consumers in a number of environments from huge stadiums to the local family pub at low unit cost.
They also offer a way to drive consumers to a website, enter a competition or find out about new products. All coasters produced by the Katz group follow a strict quality control procedure and are all fully recyclable and biodegradeable.
The new website will be available in English, French and German and can be found at thekatzgroup.com