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ADVERTISING CAMPAIGNS

Anti sex-trafficking event

*This video may look a bit static. Think of it more as a slideshow.*

Agency: Quiet Storm

Client: The Journey

Quiet Storm is launching a new campaign called ‘The Journey’, which aims to speak out against sex trafficking.

The agency is working with Emma Thompson, Sam Roddick and the Helen Bamber Foundation on the campaign, which will involve an interactive art installation in Trafalgar Square.

The installation is made up of seven containers and portrays the journey of trafficked women into the UK. They will be on display until September 30.

The Bedroom container, featured above, has been created by Trevor Robinson, Sam Roddick and Amanda Bernstein, based on Elena Vargas’s story and experience of the horror of the bedroom.

It contains the list of services, stained walls and sheets and a damp smell, while conveying a sense of claustrophobia and the violated arena of surrender.

The aim of ‘The Journey’ is to bring the reality of the sex trafficking industry to the forefront of social consciousness and empower people to take action.

Creative director and founder of Quiet Storm, Trevor Robinson, said, “Modern slavery is not about chains, it is about being trapped, both physically and emotionally.

“These women are being raped and abused, forced into having sex with at least 40 men a day. And this exploitation is happening right in front of us.

He added, “What we endeavour to do with this creative campaign is to incite people to take action. We cannot ignore the issue of sex trafficking in the UK any longer.”

Kate Pirouet, from Quiet Storm Films, added, “According to the government at least 4,000 women are estimated to be trafficked into the UK and forced into prostitution.

“Through the various parades around London as well as the event in Trafalgar Square, we hope to make people realise how big this problem is and to take action.”

AJR
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