Agency: Hill and Knowlton
Client: Dating Direct
Waterloo station has played host to a dramatic cube installation featuring celebrities Bianca Gascoigne, Jeff Brazier, single models and DatingDirect.com members to celebrate National Dating Day.
London commuters were given a treat for the eye as they passed the window of sexy singles and were sent to a specially-created DatingDirect.com microsite to enter a competition to win a date with anyone from inside the installation.
Purposefully positioned at the opposite time of the year to Valentine’s Day, National Dating Day (September 24) was a day to embrace being single and enjoy everything the dating scene has to offer.
Spokesperson for DatingDirect.com, Katie Mowe, said, “The spot under the clock at Waterloo station is always considered to be a traditional daters’ meeting point, so we thrilled to be able to celebrate National Dating Day with an installation of eligible singletons in that very place.”