Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

UPS ‘Widget’ outdoor ad

Agency: McCann Erickson

Client: UPS

McCann Erickson London’s new UPS Widget campaign for UPS, is McCann’s first foray into the emerging world of desktop applications.

The 360° campaign with a desktop application at its core, represents a tangible example of what many industry observers believe to be the future of the advertising; branded utility.

The UPS Widget, a small animated character and downloadable desktop application, offers customers the ability to track packages at the click of a mouse as well as link to other UPS services directly from their desktop.

Being promoted via an integrated print, out of home, online and DM campaign - the UPS Widget can be downloaded from a 3D interactive web site ups.com/widget.

The concept for the UPS Widget and web site was born from McCann’s Demand Creation model and based on the need to have an engaging and fun way to draw customer attention to UPS’s capabilities and worldwide coverage.

The UPS Widget is the ideal vehicle to attract the day-to-day decision maker that ships along with a myriad of other tasks.  

McCann partnered with technology specialists Skinkers to launch the UPS Widget.

McCann’s Director of Digital Content., Mark Fallows said,“It’s a great example of useful branded content.

“Creating a technology solution alone was not enough, we needed to inject humanity and brand personality into the application and offer content that satisfied a real customer need.

He continued, “An animated character, that lives on a 3D desktop was the vital spark.

“Downloading him gives shippers a friendly desktop helper, offering instant tracking information, direct access to tools on UPS.com and access RSS feeds of their choice.”

Director of Communications, UPS Europe, John Wheeler, added, ”We wanted to do more than just a traditional advertising campaign.  We wanted to embrace technology too and today’s climate is about accessibility and options.

“The desktop application integrates a piece of UPS’s XML tracking functionality so customers have convenient access to tracking and other UPS services directly from their desk top.”

He conclude, “With this campaign, they not only learn more about how UPS can help via the advertising and micro site, they also have something they can download, keep and use.”

The campaign will run in UK, France and Germany.

AJR
prescription transfer coupon link discount prescriptions coupons
coupon prescription go printable coupons for viagra
married men affairs storyofcheating.com infidelity in marriage
bystolic generic bystolic savings card program generic for bystolic
www bystolic com coupon read does bystolic have a generic
discount grocery coupons abortion clinics in dallas abortion clinics in richmond va
progesterone hormone pills progesterone hormone pills progesterone hormone pills
doxycycline for dogs uk http://doxycyclinefor.net/for/dogs/uk doxycycline for dogs uk
lisinopril side effects and warnings lisinopril side effects and warnings lisinopril side effects and warnings
new prescription coupons free coupon for cialis coupons prescriptions
late abortion 1world2go.com aborted babies
forest laboratories patient assistance read forest patient assistance
is there a generic for bystolic bystolic generic bystolic coupon
discount coupon for cialis totspub.com coupons for prescriptions
pro-choice abortion facts read pill for abortion
the abortion pill airascatering.com first trimester abortion pill
buy abortion pill abortion pill is murder abortion pill cost
information on abortion pill free abortion pill types of abortion pill
medication abortion pill cicg-iccg.com pro abortion
amoxicillin dermani haqqinda amoxicillin 500 mg amoxicillin 1000 mg
priligy 30 mg priligy 30 mg priligy
naltrexone uk buy maltrexone medication naltrexone
low dose natrexone open revia uses


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria