The Lomographic Society was invited by the London Design Festival to inaugurate this year’s festival with the big LomoWorldWall on Trafalgar Square.
Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique."
The LomoWalls were produced by Lomographers from all over the world.
Photos were submitted via online competitions, created during one of the numerous summer events for the local communities of the international Lomography Embassies, or finished during other interactive projects in cooperation with cultural institutions.
Moreover, various artists from all continents, ranging from film and video artists to designers, photographers, painters and sculptures, media designers, and more, were assigned to take part in special projects in collaboration with Lomography.
The Lomography architecture and archive team integrated the sum of this artwork in a brilliantly designed LomoWorldWall of impressive proportions presented on Trafalgar Square.