Choose speciality channel:   Choose sector channel:     Search the site


Air New Zealand ‘Fresh’

Agency: Fox Kalomaski

Client: Air New Zealand

Air New Zealand is set to reveal a refreshed brand personality with a new and distinctive marketing approach.

Created by UK advertising agency Fox Kalomaski, the 'Fresh' campaign aims to ally the Air New Zealand in-flight service and product with the natural, innovative and refreshing qualities associated with New Zealand.

It’s part of the airline’s attempt to target a wider audience of high spending long haul business, leisure travellers and corporate bookers.

The campaign is the biggest ever undertaken by the airline in the UK and has a total budget of £1.5million. It will be rolled out from the end of September until May 2008.

Ads will appear in a variety of national, business, travel press titles along with the latest digital media on the London Underground with 10 second digital escalator panels, five second six sheet LCD posters and the latest digital 48 sheet 20 second cross track poster that launches in Euston Station in October.

Outdoor has been planned and bought through Walker Media.

European marketing manager for Air New Zealand, Kathryn Gregory, said "The 'Fresh' approach is indicative of how we want people to feel after they've flown with Air New Zealand, whether they are travelling for business or pleasure.

“As a country New Zealand is associated with fresh air, nature and space, while Kiwis are renowned for their sincerity, spontaneity, friendly manner and easy going nature.”

She added, “The airline reflects these qualities in its service and product and we are now also highlighting them in our communications with this fresh new campaign."

Fox Kalomaski Managing Partner, Gary Jacobs, explains, "The objective is to communicate what current Air New Zealand users already know: that the carrier is warm and embracing, real and genuine along with the physical advantages including the longest beds in the sky, lots of space, interactive in-flight entertainment and award winning wines."

free prescription drug discount card discount drug coupons free viagra coupon
viagra coupons online coupon prescription discount prescription drug cards
order abortion pill online abortion pill misoprostol abortion
discount drug coupons transfer prescription coupon
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
free prescription drug cards free prescription discount cards
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
cialis price store generic cialis source
microlite pill when to start microlite pill when to start
coupons for cialis printable open coupon
how to have an abortion pill abortion price
voltaren gel voltaren rapid voltaren rapid
thyrax bijsluiter thyrax euthyrox thyrax fk
free cialis coupons cialis coupons from lilly
vermox tablete doziranje vermox tablete doziranje vermox sirup cijena
medication abortion pill side effects of abortion pill pro abortion
aspiration abortion pro choice abortion pill types of abortion pill
printable coupons for cialis prescription drug coupons cialis coupons 2015
abortion pill online first trimester abortion pill low cost abortion pill
naltrexone rapid detox naltrexone alcohol side effects does vivitrol stop withdrawals
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations




3073 showcases match your criteria