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Harvey Nichols 'Backstage' viral ad

Agency: DDB London

Client: Harvey Nichols

Harvey Nichols have launched a ‘Most Fashionable Foodmarket’ outdoor and viral campaign starring a cast of farmyard animals.

The ads, created by DDB London, aim to position the outlet as the most fashionable, with the best-edited selection of the world’s finest and most stylish food and wine.

Scenes feature a sheep in rollers and cow in make-up. But more shockingly are shots of a ‘bulimic’ goat being sick in a urinal and a hen picking at ‘cocaine’ on a vanity mirror.

A Harvey Nichols spokesperson, said, “This is typically tongue-in-cheek and depicts the hilarious and chaotic backstage action you would imagine taking place as the ‘models’ are prepared for their stint on the runway.”

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