Agency: Code Computerlove
Code Computerlove has been instrumental in the re-design of the consumer website (hmv.com) and online marketing collateral for music, DVD & games specialist HMV.
The move follows the brand's first major image overhaul in more than 15 years.
A new look site incorporates HMV's new brand identity and 'Get Closer' strap-line, a fresh creative approach and provides online shoppers with enhanced usability.
HMV's Head of Online, Justin Moodie, said, "After months of usability research, design and coding we've completely changed the look and feel of the HMV site - it's more open, bright and welcoming.
"We've changed our messaging to make it easier for customers to find what they want and then buy it; standardised our icons to make the site more intuitive; and updated all our promotions and offers to reflect the new look of the company.
He added, "Our customer e-shots have also been redesigned to be easier to use, more interesting to read and better targeted to what customers want.
"And that's just the start. In the coming weeks and months we'll be introducing a ratings and reviews system, customer tagging, a new wish-list, an improved shopping basket and checkout, better navigation, an integrated digital / physical product offering and a new in-store kiosk, with free downloadable music and movies.
Moodie concluded, “All of which is designed to allow customers to find what they want and buy it as quickly, easily and enjoyably as possible."
"Since the rebrand, just weeks ago, we've experienced our highest-ever margin rates, average transaction values, email open rates and email sales."