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Game & Wildlife Conservation Trust re-brand

Agency: HicklinSlade

Client: Game & Wildlife Conservation Trust

With the increasing pressures being placed on our wildlife and the countryside, conservation has become a new watch-word.

With this in mind, The Game Conservancy Trust, one of the most respected research charities in this country, has changed its name to reflect the relevance of its work on broader conservation issues.

From October 1, The Game Conservancy Trust will become the Game & Wildlife Conservation Trust.

To accompany the name-change the Trust has also unveiled a new logo created by HicklinSlade, which still incorporates the iconic grey partridge, but is fresh and modern and skillfully depicts this much loved farmland bird.

The Trust's director of marketing & membership, Chris Washington-Sare, said, "It has been a fascinating process, particularly because we carried out a comprehensive market research study involving more than 2,500 people, including members and non-members.

“By using a range of research methods we discovered how people viewed and used the countryside and were greatly reassured by the huge number of people that feel an affinity for the countryside irrespective of where they live.”

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