Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

VisitScotland underground 48-sheet

Agency: The Union

Client: VisitScotland

Visit Scotland has launched a new London Underground and print campaign to target consumers.

It aims to communicate with the key audiences at a number of different touch points throughout their media week.
 
Campaign Objectives

To remind / position Scotland as an exciting place to visit with ‘so much going on’.
To inspire this audience to take a break in Scotland.
To exploit new technology to again position Scotland as an exciting destination.
 
Target Audience

VisitScotland is aiming to target affluent professionals for whom holidays are an essential part of their lifestyle.

Based primarily in the South of England, they can be divided into two groups – those that have some connection and affinity with Scotland and are happy to take a break in this country; and those for whom Scotland is not even under consideration. 
 
Activity Detail
 
On London Underground a mix of Cross Tracks (48-sheets), Digital Escalator Panels (DEPs) and Transvision screens will be used.
 
Transvision - 10 animated screens at 9 key stations:  Cannon St, Charing Cross, Fenchurch St, Kings Cross, Liverpool St (x2), London Bridge, Victoria, Waterloo

Cross Tracks - 65 sites for first 2 weeks and 15 sites for second 2 weeks (general distribution and key platinum sites).  GNER is partnering on 35 general distribution sites (1st 2 weeks) and 10 platinum sites (2nd 2 weeks) with a tactical message highlighting the Edinburgh route.

DEPs - 66 animated screens (33 up and 33 down escalator) at 5 stations:  Tottenham Court Road, Euston, Charing Cross, Paddington, Bond St
 
Press

A range of creative executions (single page, full colour adverts) will run over a series of weeks in the magazines of the Evening Standard, Times (Sat), Sunday Times and Guardian Weekend.

These will be staggered so that the ads appear twice in each magazine over a seven week period from September 22 to November 11.

AJR
coupons viagra prescription discount coupon coupons for prescription medications
coupons for cialis printable prescriptions coupons drug coupon card
after abortion printable discount coupons abortions clinics
discount drug coupon cialis coupon card coupons prescriptions
bystolic generic bystolic savings card program generic for bystolic
bystolic daliresp patient assistance forest patient assistance
bystolic coupons for free bystolic when will bystolic go generic
how much is the abortion pill website-knowledge.com abortion services
side effects of abortion pill bartsha.cz post abortion
viagra buy viagra http://viagraforsaleuk1.com cheap online viagra
viagra kamagra link viagra
levodopa carbidopa entacapone bioequivalence levodopa carbidopa entacapone carbidopa levodopa entacapone combination
how much for an abortion click define abortion
the abortion pill the cost of abortion first trimester abortion pill
coupons cialis prescription transfer coupon coupons cialis
free cialis coupons activeslo.com cialis coupons from lilly
cialis manufacturer coupon 2016 coupon for cialis prescription transfer coupon
amoxicillin dermani haqqinda amoxicillin 1000 mg amoxicillin 1000 mg
side effects of vivitrol shot go vivitrol side effects
naltrexone abuse click naltrexone how long does it take to work


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria