Agency: The Bridge
Client: GMG Radio
GMG Radio has revealed the branding for Rock Radio 106.1, the Greater Manchester classic rock station launching on May 6, 2008.
The station will broadcast a wide mix of rock music from legends such as Led Zeppelin, The Rolling Stones, Thin Lizzy and U2 and is aimed at the 35+ man.
Station Director, Joe Radcliffe said, “Rock Radio will provide the region with an exciting new station - giving listeners a combination of music and talk not currently available to them."
“It’s also a great platform for advertisers to reach this much sought after market of affluent men.”
Regulator Ofcom awarded GMG Radio the new licence earlier this year and Rock Radio - the first station of its kind in the UK - will broadcast to 1.8 million adults across Greater Manchester.
This is the group’s second station to launch under the Rock Radio brand. Its sister station in Greater Glasgow launched in January 2007.