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Abercrombie and Kent website creative

Agency: twentysix London

Client: Abercrombie and Kent

Luxury travel company Abercrombie & Kent is developing its online and e-marketing strategy with a new website created by digital agency twentysix London

Abercrombie & Kent was formed as a safari specialist in 1962 and its travel service now extends around the globe on six continents offering tailor-made private travel.

With 24/7 support from a network of more than 50 on-site local offices, it ensures "by invitation only" access to inspiring experiences.

The new website ( makes a feature of beautiful destination photography and upgrades usability to put the visitor at the centre of their online journey.

New features include trip recommendations, the ability to search by destination, theme or desired experience, from adventure and relaxation to family trips or dream honeymoons.

Visitors will also be able to ‘point and pick’ from A&K’s range of annual brochures direct from the front page. They can also sign up to A&K’s regular newsletter, find out about latest offers and check out news and events.

Director of Marketing UK for A&K,  Ben Blackler, said, “Our standards are the highest in the travel industry and we want a website that reflects that.

“The new site to incorporates slicker functionality, inspiring design and easy-to-follow more intuitive sign-posting that totally supports what we are all about; memorable journeys that take travellers exactly where they dream to be.

Business Development Director at twentysix London, Ian Anderson, added, “We wanted A&K’s website to mirror the brand values that have made the company an enduring success, delivering unparalleled usability, whilst at the same time standing out as the leading online travel website.”

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