Agency: The Farm
Client: Galaxy Radio
Global Radio’s Galaxy is launching a major marketing and advertising campaign to promote the Galaxy brand nationwide.
The six figure campaign, which will include press, online and viral marketing, will launch next week and run for over a month.
The campaign will target Galaxy’s twenty-something target audience in national print titles including The Daily Star and ‘Reveal’ magazine.
Galaxy also plans to dominate the partner site to Company magazine Getlippy.com with a series of banner advertisements, features in newsletters and various competitions on the site offering Galaxy-branded prizes.
To compliment this activity, Galaxy have also developed “listen live” features on the Getlippy site, which has over 421,000 unique users per month.
The “listen live” feature will allow Getlippy users to listen live to Galaxy’s shows while browsing the site.
The creative for the campaign, developed by The Farm London, will also include a viral element designed to enhance the print and online activity.