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First Choice ‘Amazing Holiday Extravaganza’

Agency: In-House

Client: First Choice

First Choice has launched a new ‘Amazing Holiday Extravaganza’ point of sale campaign, rolled out to all shop units in the company’s retail network.

The circus-inspired creative introduces a fantastic line up of family and snow holidays, cruises, tropical getaways and short breaks.

Celebrating the fun, colour and excitement of a circus show, the campaign is awash with bright yellows and pinks designed to be both eye-catching and attractive to a wide range of customers looking for their ideal holiday.

The theme also lends itself to nostalgic memories of bygone traditions and an emphasis on family values, which plays an important role in the First Choice portfolio.

Managing Director First Choice Retail, Cheryl Powell, said, “This new theme encompasses everything we offer, in terms of fantastic family holidays, an incredible cruise selection, marvellous snow holidays and barrels of tropical and short breaks.”

The imagery and design is mirrored on customer emails, mailers and at

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