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ADVERTISING CAMPAIGNS

Alpha Course ‘Is there more to life?’

Illustrator: Alastair Duckworth

Client: Alpha Course

The UK’s first mainstream TV commercial for Christianity has been broadcast on Channel Four. 

The advertisement for the Alpha course will be seen by millions of people. As well as being shown on Channel Four, it has also appeared on the E4 and E4+1 digital channels and on 2,200 cinema screens nationwide.

The commercial will also appear on screens in hundreds of bars nationwide and hundreds of buses in London and Birmingham.

The 60-second advertisement is for the Alpha course which runs in 7,000 UK churches of all denominations across the UK. It was created by Alastair Duckworth, 24, an Alpha supporter.

The Alpha course is a 15 session introduction to Christianity for non-churchgoers run by churches of every major denomination.

It is supported by senior church leaders around the world including the Archbishop of Canterbury and many Roman Catholic Cardinals.

The campaign is being financed by churches and charitable trusts and Christian benefactors.

Alpha UK Director Rebecca Stewart said, “With an increasing number of young people in their 20s and 30s attending Alpha courses, television and cinema advertising is ideal for us to increase the profile of the course among those who are most interested.”

AJR
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